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When it comes to persuading people to change and adopt your point of view, I do believe that how you present your argument is just as important as the points within your argument. There’s an old saying that you catch more flies with honey than with vinegar. And it’s true. People are more likely to listen, truly listen, if you treat them with respect, or at least civility. Humans rely on emotions a lot and often generate rationale to support those emotional reactions after the fact. Relying on tactics that inspire fear or anger only serves to short-circuit the rational parts of our brains.
You don’t convince people that your view is correct by insulting them.
Sometimes it might seem that way, but in truth, most of the time the people who seem to be convinced that you are right when you start insulting the opposition aren’t from the other side at all. Chances are they were already in your camp or leaning that way; they just weren’t vocal about it. Very, very, very few people with an opposing viewpoint will switch sides after being called stupid. After all, if you refer to them, or people who share similar traits, as stupid, evil, morally bankrupt examples of humanity, why would they listen to a word you have to say, regardless of how fact-based or valid your points are?
If you insult people, you are only preaching to the already-converted choir. Those who are firmly in the other camp will become even further entrenched, convinced of their own righteousness by virtue of your vitriol, while those on the fence or with only mild leanings one way or another will not be swayed. In fact, insulting the opposition might only serve to drive them away from you! After all, one can become “guilty by association,” and who wants to be associated with unpleasant bullies? (I can’t tell you how many YouTube videos I’ve stopped watching, because the stream of insults and profanity obscured any validity the creators may have had.)
For example, say you don’t agree with the views that generally seem to be held by people who like the color pink. And then you go around telling other people how stupid or evil or intolerant those people who like pink are. Chances are that there are plenty of people out there who like the color pink who don’t share those views or might have views that aren’t as radical. Maybe they never even thought about the issues you are bringing up and don’t understand what the big deal is. But the more hatred or disdain you express about people who like the color pink, others who also happen to like pink might start to think like this:
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