The Capitalization of Passion

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Image by Andrian Valeanu on Pixabay.

Around this time of year, a lot of people complain about the over-commercialization of the holidays. While I really do enjoy wrapping and unwrapping gifts, I agree that it has gotten way out of control. But what I don’t hear about is the over-commercialization of hobbies and passions, usually via the rising gig economy.

The problem with this is that it seems like anything and everything can (and should) be turned into money. It may not be a substantial or steady source of income, but it does dangle the tempting carrot-myth of “making a living doing what you love” in front of discouraged and disillusioned creatives such as myself. It also turns the word “opportunity” into a guilt-trip. If you’re doing something you love for free, you’re missing an opportunity to make money from it. I mean, if you’re doing it anyway, you might as well try to get paid for doing it, right? Passing up the chance to market yourself is considered just plain stupid. This is the capitalization of passion.

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